The Global Certification Standard
Trust starts local. The EGUM mark takes it global. Businesses assessed against a defined, published standard — and every mark is live and verifiable anywhere in the world.
Verify an EGUM mark
Global brand infrastructure
What is EGUM
EGUM is a global certification brand. Businesses, products, and services certified against the EGUM Standard carry the EGUM mark — a signal that they have been independently assessed and found to meet a defined, published, and regularly reviewed set of criteria.
The EGUM Standard is industry-informed, but EGUM-controlled. Like an ingredient brand, the mark sits on top of other people's businesses — across industries, countries, and categories.
The standard is designed to be shaped by the people who know each market best — local businesses, consumers, and industry participants contributing through EGUM community chapters as they form.
Evidence-based
Every criterion requires evidence, not assertion. Claims are provable, not assumed.
Industry-informed
Category standards are shaped through consultation with industry participants, experts, and community chapter members.
EGUM-controlled
Only EGUM defines the standard, makes the assessment decision, and awards the mark.
Publicly verifiable
Every mark is live and checkable. The verification record never leaves EGUM.
"The mark can travel. The verification record never leaves EGUM."
Local First · Global Standard
EGUM standards are built to be industry-informed and locally aware. As community chapters form in each market, local businesses, consumers, and experts contribute knowledge — proposing criteria, flagging local realities, and helping the standard reflect the markets it covers. EGUM retains final control over the standard and every certification decision.
Local domains are not just marketing links. They are official EGUM verification endpoints for local markets. When a business in your city gets certified, its record can be verified through an official EGUM domain for your country or region.
How local authority works →The Certification System
The four letters of EGUM map directly to the four certification tiers. Each letter represents a level of verified trust — from committed to exemplary.
A verified business that has joined EGUM and committed to open engagement and ongoing transparency.
Verified identity · Open engagement · Active EGUM record
A business that has demonstrated consistent quality and constructive engagement over time. EGUM has confirmed its standing through sustained review and customer feedback.
Consistent quality · Sustained engagement · Confirmed standing
A business that stands out within its category. EGUM has independently assessed its operations, consistency, and quality.
Independently assessed · Category distinction · Sustained excellence
A business operating at the highest level of its field. Independently assessed, sustained over time, and recognized as a benchmark for excellence. Awarded sparingly to those that set the standard in their category.
Independent assessment · Sustained excellence · Awarded sparingly
How It Works
Select the tier you wish to achieve. Each tier builds on the last — all lower-tier criteria must be met. Review the published EGUM Standard to understand what evidence is required.
Complete the application form with supporting evidence for each criterion. Applications can be submitted directly or through an approved EGUM Integration Partner.
The EGUM assessment team reviews your evidence. We may request a verification call or additional documentation. A decision is typically communicated within 20 business days.
On certification, you receive your EGUM Verification ID, digital badge, and EGUM scan code. Display the mark on your website, packaging, signage, and communications. Renew annually.
Verification
EGUM verification only occurs through EGUM-controlled surfaces. A copied, lapsed, or revoked mark cannot produce a valid EGUM verification record.
On any digital surface, the EGUM badge links directly to an EGUM-hosted verification page. The authoritative record is served by EGUM — not by the business displaying the mark.
On physical packaging, signage, and labels, the EGUM scan code resolves to the official EGUM verification endpoint. Works on any smartphone. No app required.
Search any business, Verification ID, or scan any code directly in the EGUM app or at egum.com. The public register shows all active, expired, and revoked certifications.
Integration Partners
Approved companies can integrate with the EGUM Partner API and help their own clients work toward certification. Partners facilitate. EGUM decides.
Register your interestCommunity
EGUM community chapters are where businesses, consumers, and industry experts who know their market come together. Local knowledge shapes the standard over time. EGUM controls the certification.
Join the first cohort of businesses setting the standard. Apply for certification, express interest in your local community chapter, and help build the trust infrastructure your industry needs.